Creating high-converting landing pages is so very important for businesses looking to convert website visitors into customers.
As we approach 2025, with the current financial climate affecting many Australians, and their spending being more discretionary, having an extremely effective landing page that converts, is more important than ever.
Let’s explore 17 high-converting landing page examples to inspire your own designs and help you boost your conversion rates. We’ll look at the key elements that make these landing pages successful, provide tips on creating your own high-converting landing pages, and discuss the latest best practices for 2025.
The secrets to a High-Converting Landing Page
An effective landing page is the cornerstone of any successful digital marketing campaign.
It’s the first point of contact between your brand and potential customers, making it crucial to create a high-converting landing page that captures attention and drives conversions.
The key to designing high-converting landing pages is nailing those crucial elements of high-converting landing pages.
Start with a killer headline at the top of the page, then make sure the rest of the page follows through. Throughout the page, use eye-catching visuals and persuasive copy. Don’t forget about mobile landing – your mobile landing page needs to be just as slick as the desktop version. The page also takes into account user experience, with easy navigation and clear calls-to-action.
Remember, landing pages provide a focused experience for potential buyers. Whether you’re into entertainment landing pages or more serious stuff, keep your landing page simple and effective. From the moment your landing page starts loading to the bottom of the page, every element should contribute to creating a high-converting page. That’s how the entire landing page works together to seal the deal!
But what exactly makes a landing page effective? Let’s explore the key elements that contribute to creating landing pages that convert.
Key elements of high converting landing pages
High-converting landing pages share several common elements that work together to create a compelling user experience. These elements include:
- a clear and concise headline
- persuasive copy that highlights the benefits of your product or service
- eye-catching visuals
- a prominently displayed call-to-action (CTA) button
- social proof, such as customer testimonials or trust badges, to build credibility and encourage conversions
By focusing on these key elements, you can create a great landing page that effectively converts visitors into customers.
Successful Landing pages need a compelling value proposition
A compelling value proposition is the heart of any high-converting landing page. It’s the primary reason why a visitor should choose your product or service over your competitors.
To create a strong value proposition, you need to clearly communicate the unique benefits and advantages of your offering.
This involves understanding your target audience’s pain points and demonstrating how your solution addresses their needs. By crafting a concise and persuasive value proposition, you’ll be well on your way to creating landing pages that convert at a higher rate.
The importance of clear call-to-action buttons
One of the most critical elements of a high-converting landing page, is a clear and compelling call-to-action (CTA) button.
Your CTA should be prominently displayed, easy to find, and use action-oriented language that encourages visitors to take the desired action.
Whether you’re offering a free trial, requesting a demo, or promoting a product purchase, your CTA should be impossible to miss.
By optimising your CTA buttons, you can significantly improve your landing page conversion rate and create more effective landing pages overall.
How can I create a high-converting landing page?
Now that we’ve explored the key elements of effective landing pages, let’s explore the process of creating your own high-converting landing page.
Following a step-by-step approach and using the right tools and resources, will have you designing landing pages that convert visitors into customers at an impressive rate.
Step-by-step guide to designing effective landing pages
Creating a high-converting landing page involves several crucial steps.
1. Define your Target audience and their specific needs
Understanding who your audience is and what they require allows you to tailor your offerings and communications effectively.
Some key points to consider:
- Demographics: Identify basic characteristics such as age, gender, income level, education, occupation, and location.
- Psychographics: Delve into their lifestyle, values, interests, attitudes, and behaviors.
- Pain points: Determine the problems or challenges your audience faces that your product or service can address.
- Goals and aspirations: Understand what your target audience wants to achieve and how your offering can help them get there.
- Buying habits: Learn about their purchasing patterns, preferred channels, and decision-making processes.
- Media consumption: Identify which platforms and channels your audience uses to consume information and entertainment.
- Competitors: Analyze who else is serving this audience and how you can differentiate yourself.
- Segmentation: Consider dividing your target audience into smaller, more specific groups to better address their unique needs.
- Feedback and research: Conduct surveys, interviews, and focus groups to gather direct insights from your target audience.
- Personas: Create detailed fictional characters that represent different segments of your target audience to help visualize and understand their needs.
By thoroughly defining your target audience and their specific needs, you can:
• Develop products or services that precisely meet their requirements
• Create more effective and resonant marketing messages
• Choose the most appropriate channels for reaching your audience
• Improve customer satisfaction and loyalty
• Allocate resources more efficiently
• Stay ahead of market trends and changes in consumer behavior
Remember that your target audience may evolve over time, so it’s important to regularly reassess and update your understanding of their needs and preferences. This ongoing process will help ensure that your business remains relevant and competitive in the long term.
2. Craft a compelling headline and value proposition that speaks directly to your audience
Your headline should immediately grab the visitor’s attention and clearly communicate your unique value proposition.
It should succinctly convey what sets you apart from the competition and outline the benefits that your product or service offers. Consider using strong, action-oriented language that resonates with your target audience.
For example, instead of a generic headline like “Quality Coffee,” try something more compelling, such as “Experience the Richest Flavors of Artisan Coffee Delivered to Your Doorstep.” This not only highlights the quality of the product but also emphasises convenience, appealing to busy consumers looking for a premium experience.
Incorporating numbers or specific results can enhance the effectiveness of your headline. Phrases like “Join 10,000 Satisfied Customers” or “Boost Your Productivity by 50% in Just One Week” can create a sense of urgency and credibility.
Your headline is the first impression visitors will have of your brand, so take the time to craft it carefully. Test different variations to see what resonates best with your audience, and don’t hesitate to iterate based on feedback and performance metrics.
A strong, attention-grabbing headline can significantly increase engagement and conversion rates, making it a crucial element of your marketing strategy.
3. Design a visually appealing layout guiding visitors to your CTA
To create an engaging layout, start by using a clean and organised structure.
Employ a grid system to ensure that elements are aligned and spaced evenly, which enhances readability and navigation. Use contrasting colors for your Call to Action (CTA) button to make it stand out from the rest of the content.
Incorporate whitespace strategically around the CTA to draw attention to it and prevent the design from feeling cluttered. Use headings and subheadings to break up text and guide the reader’s eye towards important sections.
Images or graphics can be used to support your message and create visual interest. Ensure that these visuals are relevant and complement your content rather than distract from it. Consider using arrows or other directional indicators that subtly lead the viewer’s gaze towards the CTA.
Use typography that is both legible and appealing. Use a hierarchy of font sizes and weights to emphasise key points and create a clear path to your CTA.
By focusing on these design principles, you will create a layout that not only attracts attention but also effectively guides visitors towards taking the desired action.
4. Include persuasive copy that highlights the benefits of your offering and addresses potential objections
Copy for landing pages is different to copy for standard website pages. It needs to be persuasive. It needs to highlights the benefits of your offering It must address and solve potential objections.
Here’s some examples:
- Discover Unmatched Convenience and Efficiency with [Your Product/Service Name]
- Are you tired of the same old hassles and inefficiencies that seem to plague everyday tasks? Look no further than [Your Product/Service Name]—the innovative solution designed to transform your experience and streamline your routine.
- Why Choose [Your Product/Service Name]?
- Unparalleled Convenience: With [Your Product/Service Name], enjoy the freedom to manage your tasks effortlessly. Our intuitive design ensures that anyone can use it with ease, saving you time and energy for what truly matters.
- Proven Results: Join the thousands of satisfied customers who have seen real improvements in their daily lives. Our product/service is backed by [mention any certifications, awards, or endorsements], guaranteeing quality and reliability.
- Cost-Effective Solution: Worried about the price tag? Consider the long-term savings! By enhancing your efficiency and reducing waste, [Your Product/Service Name] pays for itself in no time.
- Outstanding Customer Support: Our dedicated team is here to help you every step of the way. Whether you have questions or need assistance, we’re committed to ensuring your complete satisfaction.
- Addressing Potential Objections
- Is it the right fit for me? Absolutely! [Your Product/Service Name] is designed to cater to a diverse range of needs, ensuring that it adapts seamlessly to your lifestyle.
- What if I’m not tech-savvy? No problem! Our user-friendly interface and comprehensive guides make it easy for anyone to get started. Plus, our support team is always ready to help.
- Is it worth the investment? Yes! Think of [Your Product/Service Name] not just as a purchase, but as an investment in your productivity and peace of mind. The benefits you’ll reap are invaluable.
- Take the Next Step
- Experience the difference with [Your Product/Service Name] today. Visit our website or contact us to learn more about how we can help you achieve your goals.
- Don’t miss out on the opportunity to elevate your everyday life—act now and join the revolution of smarter living!
5. Incorporate social proof
Incorporating social proof elements into a landing page is essential for building trust and credibility with your audience, which can significantly enhance conversion rates.
Social proof is a psychological phenomenon where people rely on the actions and opinions of others to guide their own decisions. It can be a powerful motivator for potential customers.
By showcasing testimonials, reviews, case studies, or endorsements from satisfied customers or reputable influencers, you provide tangible evidence of the value and reliability of your product or service. This not only reassures visitors that others have had positive experiences but also reduces the perceived risk of making a purchase or taking the desired action.
Displaying metrics such as the number of customers served or products sold, can create a sense of popularity and demand, further compelling visitors to convert.
Effectively leveraging social proof on your landing page can foster trust, alleviate doubts, and ultimately, drive higher conversion rates by encouraging potential customers to follow the positive lead of others.
6. Ensure your page is optimised for mobile devices
Ensure your layout is responsive, meaning it looks great on both desktop and mobile devices. Test the user experience on various screen sizes to ensure that visitors can easily navigate to your CTA regardless of how they access your site.
Implementing these steps
If you can implement these steps, you’ll be well on your way to converting each landing page visitor at a higher rate than ever before.
We recommend you continuously refine your approach based on data and user feedback, to tweak the landing page to achieve more conversions, turning website visitors into customers or leads.
The key to success with a perfect landing page is understanding your target audience and tailoring your landing page to meet their specific needs and preferences.
Tools and resources for creating landing pages
There are numerous tools and resources available to help you create high converting landing pages.
Landing page builders like Unbounce, Instapage, and Leadpages offer user-friendly interfaces and customisable templates to streamline the design process.
These platforms often include A/B testing capabilities, allowing you to optimise your landing page conversion rate over time. Tools like Hotjar and Crazy Egg provide heat mapping and user behavior analytics to help you understand how visitors interact with your landing pages.
By leveraging these resources, you can create effective landing pages that drive conversions and boost your bottom line.
Common mistakes to avoid in landing page design
When creating landing pages that convert, you must avoid common pitfalls that can hinder your success. Some frequent mistakes include cluttered designs, unclear value propositions, and weak CTAs. Additionally, failing to optimize for mobile devices or neglecting to include social proof can significantly impact your landing page’s effectiveness. By being aware of these potential pitfalls and taking steps to avoid them, you can create high-converting landing pages that stand out from the competition and drive real results for your business.
The best landing page examples to inspire your design?
Looking at high converting landing page examples can provide valuable inspiration for your own designs.
By analyzing successful landing pages across various industries, you can gain insights into effective strategies and design elements that drive conversions.
Top e-commerce landing page examples
E-commerce landing pages face unique challenges in converting visitors into customers. Some standout examples include Amazon’s product landing pages, which effectively use customer reviews and personalised recommendations to drive purchases.
Another great landing page example is Shopify’s homepage, which clearly communicates its value proposition and includes multiple CTAs to cater to different user intents.
These high-converting landing page examples demonstrate the power of social proof, clear product benefits, and strategic CTA placement in driving e-commerce conversions.
High-converting SaaS landing page examples
Software as a Service (SaaS) companies often rely on landing pages to generate leads and drive free trial sign-ups.
Slack’s landing page is a prime example of a high-converting design, featuring a clean layout, compelling headline, and prominent CTA button.
Another standout is Dropbox’s homepage, which effectively communicates its value proposition and uses social proof to build trust.
These examples showcase how SaaS companies can create landing pages that convert by focusing on clear messaging, user benefits, and frictionless sign-up processes.
Effective B2B landing page designs
Business-to-business (B2B) landing pages often require a different approach compared to B2C (Business to Consumer) designs.
HubSpot’s landing pages serve as excellent examples of effective B2B design, featuring in-depth content offers and lead capture forms. Another noteworthy example is Salesforce’s product landing pages, which effectively communicate complex solutions through clear copy and strategic use of visuals.
These high-converting landing page examples demonstrate the importance of addressing specific pain points and providing valuable content to drive B2B conversions.
Real Estate Landing page designs
You will often see awesome real estate landing page design examples! Many landing pages have an average conversion rate, but these types of landing pages are some of the best examples out there. Continuing from the given text:
Real estate landing pages are crucial for capturing leads and turning potential clients into actual buyers or sellers. What sets these outstanding examples apart is their ability to engage visitors immediately and provide clear, compelling calls-to-action.
One key feature of exceptional real estate landing pages is high-quality, visually appealing imagery. These pages often showcase stunning property photos or virtual tours that instantly grab the viewer’s attention. They also tend to have clean, modern designs that are easy to navigate and load quickly on both desktop and mobile devices.
Another important aspect is the use of persuasive copy that speaks directly to the target audience’s needs and desires. This might include highlighting unique selling points of properties, emphasizing the agent’s expertise, or addressing common pain points in the real estate process.
Many successful real estate landing pages also incorporate social proof elements, such as client testimonials, awards, or statistics that demonstrate the agent’s or agency’s track record of success. This helps build trust and credibility with potential clients.
Additionally, these landing pages often feature intuitive search functions that allow visitors to easily find properties that match their criteria. Some may even include interactive maps or neighborhood guides to provide more comprehensive information about the area.
To maximise conversions, top-performing real estate landing pages typically have multiple, strategically placed call-to-action buttons. These might include options to schedule a viewing, request more information, or sign up for property alerts.
Finally, many of these landing pages use personalisation techniques, such as tailoring content based on the visitor’s location or previous interactions with the site. This creates a more relevant and engaging experience for each potential client.
How can I improve my landing page conversion rate?
Improving your landing page conversion rate is an ongoing process that requires continuous optimisation and testing. By implementing effective strategies and analyzing user behavior, you can create landing pages that convert at increasingly higher rates.
Some key techniques for boosting your landing page performance:
A/B testing strategies for landing pages
A/B testing is an important technique for optimising landing page conversion rates. By creating multiple versions of your landing page and comparing their performance, you can identify which elements resonate best with your audience.
Start by testing significant changes, such as different headlines or CTA button colors, before moving on to more subtle variations. Consistently running A/B tests allows you to refine your landing page design and create high-converting landing pages based on data-driven insights.
Optimising landing page copy for conversions
The copy on your landing page plays a very important role in converting visitors into customers.
To optimise your landing page copy, focus on creating clear, concise, and benefit-driven content that speaks directly to your target audience.
Use persuasive language and address potential objections to build trust and encourage conversions. Make sure that your copy aligns with your overall value proposition and supports your CTA.
By continually refining your landing page copy, you can create more effective landing pages that drive higher conversion rates.
Using social proof to boost landing page credibility
Incorporating social proof elements into your landing page design can significantly boost its credibility and effectiveness.
Examples of social proof include:
- customer testimonials
- case studies
- trust badges
- user statistics.
By showcasing positive experiences from other customers or highlighting your company’s achievements, you can build trust with potential customers and increase the likelihood of conversions.
When used strategically, social proof can be a powerful tool in creating landing pages that convert at higher rates.
What are the landing page best practices for 2025?
As we move into 2025, it’s essential to stay up-to-date with the latest landing page best practices to ensure your designs remain effective and competitive. By incorporating these cutting-edge strategies, you can create high-converting landing pages that resonate with modern audiences and drive impressive results.
Mobile-first design for landing pages
With an increasing number of users accessing websites via mobile devices, adopting a mobile-first approach to landing page design is essential.
This means prioritising the mobile user experience when creating your landing pages, ensuring that all elements are easily readable and interactive on smaller screens.
By optimising your landing pages for mobile devices, you can improve your overall conversion rates and create more effective landing pages for today’s on-the-go users.
Incorporating video content in landing pages
Video content is becoming increasingly important in landing page design, offering a powerful way to engage visitors and communicate your value proposition.
By incorporating short, attention-grabbing videos into your landing pages, you can quickly convey complex information and build an emotional connection with your audience.
This can lead to higher engagement rates and, ultimately, more conversions. When used effectively, video content can be a game-changer in creating high-converting landing pages.
Personalisation techniques for higher conversions
Personalisation is a key trend in landing page design for 2025, allowing you to create tailored experiences for different audience segments.
By leveraging user data and behavior analysis, you can dynamically adjust your landing page content, offers, and CTAs to match individual preferences and needs. This level of personalisation can significantly improve your landing page conversion rate and create more effective landing pages overall.
How do I measure the success of my landing pages?
Measuring the success of your landing pages is important for ongoing optimisation and improvement. By tracking key metrics and using the right tools, you can gain valuable insights into your landing page performance and make data-driven decisions to boost your conversion rates.
Key metrics for evaluating landing page performance
When assessing the effectiveness of your landing page, several key metrics should be considered. These include:
- conversion rate
- bounce rate
- time on page
- click-through rate.
Tracking the number of leads generated, cost per acquisition, and return on investment can provide valuable insights into your landing page’s overall performance. By regularly monitoring these metrics, you can identify areas for improvement and create more effective landing pages over time.
Tools for tracking landing page conversions
There are numerous tools available for tracking landing page conversions and analyzing performance. Google Analytics is a popular and powerful option, offering in-depth insights into user behavior and conversion data.
Other tools like Mixpanel and Kissmetrics provide advanced analytics capabilities specifically tailored for tracking conversions and user engagement.
By using these tools, you can gain a comprehensive understanding of your landing page’s effectiveness and make informed decisions to improve your conversion rates.
Benchmarking your landing page against industry standards
To truly understand the success of your landing pages, it’s important to benchmark your performance against industry standards.
This involves comparing your conversion rates and other key metrics to average figures within your specific industry or niche. By doing so, you can gain valuable context for your landing page’s performance and identify areas where you may be falling behind or excelling compared to your competitors.
This benchmarking process can help you set realistic goals and create more effective landing pages that outperform industry averages.
What are some innovative landing page designs that convert?
As we look towards the future of landing page design, it’s essential to consider innovative approaches that can help your pages stand out and drive higher conversion rates.
By incorporating cutting-edge design elements and techniques, you can create landing pages that not only convert but also leave a lasting impression on your visitors.
Best Landing Page Examples
Interactive landing page examples
Interactive landing pages are becoming increasingly popular, offering unique ways to engage visitors and encourage conversions.
Examples include:
- quizzes
- calculators
- configurators that allow users to customise products or services
These interactive elements can significantly boost engagement and provide valuable information to potential customers, ultimately leading to higher conversion rates. By incorporating interactive features into your landing page design, you can create a more memorable and effective user experience.
Minimalist landing page designs that work
While some landing pages rely on complex designs and numerous elements, minimalist approaches can be equally effective in driving conversions.
Minimalist landing page designs focus on simplicity, using clean layouts, ample white space, and carefully selected visual elements to guide visitors towards the desired action.
These designs can be particularly effective in reducing distractions and emphasizing your core value proposition, resulting in higher conversion rates for your landing pages.
Creative use of animations in landing pages
Animations can add a dynamic and engaging element to your landing page design when used creatively and purposefully.
Subtle animations can draw attention to key elements, guide users through your content, or add a touch of personality to your brand. However, it’s important to strike a balance between engaging animations and page load speed, as slow-loading pages can negatively impact your conversion rates.
By thoughtfully incorporating animations into your landing page design, you can create a more immersive and effective user experience that drives conversions.
Frequently Asked Questions about great converting landing pages
Q: How do I make a landing page that converts?
A: To create a high-converting landing page, focus on clear messaging, compelling headlines, and a strong call-to-action. Use persuasive copy, high-quality images, and testimonials to build trust. Ensure your page is mobile-responsive and has a minimalist design to avoid distractions. A/B test different elements to optimise your conversion rate for landing pages.
Q: What is the average conversion rate for landing pages?
A: The average landing page conversion rate across industries is typically between 2-5%. However, top-performing landing pages can achieve conversion rates of 10% or higher. It’s important to note that conversion rates can vary significantly depending on factors such as industry, target audience, and offer type.
Q: What are some examples of high-converting landing pages?
A: Some great examples of high-converting landing pages include Airbnb’s host sign-up page, Uber’s driver recruitment page, and Shopify’s free trial page. These pages effectively use clear value propositions, social proof, and strong calls-to-action to convert visitors. Other successful landing pages that convert well include those from companies like Unbounce, HubSpot, and Slack.
Q: How can I make my landing page effective?
A: To create an effective landing page, focus on a single goal and remove any distractions. Use a compelling headline that addresses your visitor’s pain points. Include social proof, such as testimonials or case studies. Optimise your page for mobile users and ensure fast loading times. Create a sense of urgency with limited-time offers or scarcity tactics. Continuously test and improve your page to increase its conversion rate.
Q: What elements should a great landing page include?
A: A great landing page should include a clear and concise headline, a strong value proposition, high-quality images or videos, social proof (testimonials, reviews, or case studies), a prominent call-to-action, and trust indicators (such as security badges or guarantees). The page should also have a clean, easy-to-navigate layout and be optimised for both desktop and mobile devices.
Q: How can I improve the conversion rate of my landing page?
A: To improve your landing page’s conversion rate, start by analyzing your current performance and identifying areas for improvement. A/B test different elements such as headlines, images, and call-to-action buttons. Simplify your form fields to reduce friction. Use persuasive copywriting techniques and create a sense of urgency. Ensure your page loads quickly and is mobile-friendly. Continuously monitor and optimise based on user behavior and feedback.
Q: What are some common mistakes to avoid when building a landing page?
A: Common mistakes to avoid when creating a landing page include: having too much clutter or distractions, using weak or unclear calls-to-action, neglecting mobile optimisation, having slow loading times, using generic stock photos, lacking social proof, and not aligning the page content with your ad or email copy. Also, avoid asking for too much information in your forms, as this can deter potential conversions.
Q: How important is mobile optimisation for landing pages?
A: Mobile optimisation is crucial for landing pages, as a significant portion of web traffic comes from mobile devices. A mobile-friendly landing page ensures that your content is easily readable and navigable on smaller screens, improving user experience and potentially increasing conversion rates. Google also considers mobile-friendliness as a ranking factor, so it can impact your search engine visibility as well.
