fbpx

What we are talking about...

How to Find the Best Keywords to boost your SEO

Stacked wooden dice spelling "KEY WORDS" on a notebook, with the text "How to Find" above. A business owner in the corner appears to be shrugging finding keywords.
Struggling to identify the right keywords for your content? We share the strategies to find keywords relevant to the search terms that matter most to your target audience.

Elevate your SEO game! Learn the secret to choosing the perfect keywords. We explore practical examples and tools that will transform your approach to SEO.

Finding Keywords in an Art!

Finding Keywords and creating content is an art, especially when the goal is to lift your website’s SEO performance and rank higher in search results.

Even with the best ideas, the right keywords must be part of your strategy to attract organic traffic and meet user intent.

The Importance of Finding Keywords

When we create new content, we usually know what we want to write about, and what type of content will provide the most value to our audience. But, identifying or finding the best keywords to use is crucial.

Keywords are search terms that potential users type into search engines. Semrush recently did a video blog on doing this for a hypothetical website selling outdoor gear, so helping customers choose the best hiking boots is essential for this type of website. But what are the main keywords you’d need to find for this content?

Starting with a Keyword Tool

The first step is utilizing a keyword tool. There are numerous keyword tools out there: Semrush, Ahrefs, Ubersuggest, and even using the free Google Keyword Planner.

  1. Begin with a General Term: Start with a broad search term like “hiking boots.” This will bring up suggestions and related keywords.
  2. Identify Volume and Difficulty: Look at the volume of searches and the difficulty level. Keywords like “hiking boots” and “hiking shoes” might have good search volumes. It’s essential to consider both.
  3. Expand Your Keyword List: Include variations, such as “hiking boots for men” and “hiking boots for women,” which might have lower competition.

“Keywords are the bridge between your content and your audience. Choosing wisely is imperative.”

Understanding User Intent

Who Will Read This Content / Who is searching for this Content?

Typically, this content is read by users ready to purchase but unsure which product to choose. This scenario is a classic case of commercial intent.

  1. Focus on Commercial Intent: Prioritize finding keywords that reflect this intent. For example, “best hiking boots for men” or “winter hiking boots.”
  2. Consider User Questions: Queries like “how long do hiking boots last?” or “how to choose hiking boots” can enrich your content.

Filtering and Prioritising Keywords You Find

Once you’ve found potential keywords, it’s time to filter and prioritise them.

  1. Balance Volume and Difficulty: Choose keywords with manageable difficulty levels and good search volumes.
  2. Avoid Branded Keywords: If you’re doing reviews, you will naturally cover these, so they can be skipped for direct keyword strategies.
  3. Use a Strategy Builder: Organise and access your list, focusing on commercial intent keywords such as “best hiking boots reviews.”

Incorporating Keywords into Your Content

Now let’s talk about how to seamlessly integrate these keywords into your content.

Headings and Subtitles

  • Main Focus: Prioritise “hiking boots” over “hiking shoes” due to lower keyword difficulty but include both in your article.
  • Use Subheadings: Create sections like “Best Hiking Boots for Women” and “Waterproof Hiking Boots.”

Finding Keywords

Natural Keyword Placement

  • Mention keywords naturally in the text.
  • Answer common questions related to hiking boots.

Secondary Keywords

  • Include secondary keywords regularly but don’t overstuff the content.
  • Queries such as “How should hiking boots fit?” provide value and improve SEO.

Crafting Optimised Content

By analysing user intent and using a balanced keyword strategy, you make sure your content stands out to your target audience. Remember, it’s a blend of high search volumes and low competition that will set you apart in the online space.

“The perfect keyword strategy doesn’t end with keyword selection; it blossoms with implementation.”

Final Thoughts

Now that you have these strategies, explore your niche and elevate your SEO game. The right keywords are waiting to be discovered. Happy optimising!

Good luck, and see you on top! If this all seems too overwhelming, then feel free to contact us about any of these steps, with any questions or if you’d prefer us to just do it for you.

Email, phone or text our Creative Director, Michelle Beatty on 0490 974 202 or jump into Michelle Rose Beatty’s DM’s if we can help you with your keyword strategy and finding the best keywords to use for your content.


Liked this article? Share it!

on the blog
websites we've created
error

Enjoy this? Share it!

Disable Right Click