Search Engine Optimisation Resources
Search Engine Optimisation Resources for Small Businesses
Everything you need to set up, optimise, and manage your SEO to boost your organic traffic and leads, plus done-for-you support if you’d rather hand it over to us to do for you.
Having your website Search Engine Optimised (SEO), as well as Answer Engine Optimised (AEO), and Generative Engine Optimised (GEO) will make all the difference between being lowly ranked or almost invisible online and showing up when customers are searching. This resources hub brings together our best guides, tips, and walkthroughs on setting up, optimising, your website, so you can get more visibility, calls, website visits, and sales from Google Search, AI Overviews and LLM's like ChatGPT, Claude, Gemini, Perplexity etc.
Turn Your Website Into a Lead Machine
Whether you want to DIY with the resources above, or hand it over to us as Search Engine Optimisation experts, your Website shouldn’t be an afterthought.
With the right SEO set-up, optimisation, and ongoing SEO work, your Website can quietly work behind the scenes as your 24/7 salesperson to bring in enquiries month after month.
Many business owners have their website built and then leave it. It becomes nothing more than a brochure sitting on a corner of the Internet somewhere and you wonder why nobody is finding you online. If your website isn't SEO optimised to make it search engine friendly, and if you're not doing ongoing SEO work tailor to Google's constantly changing algorithms, your website will slip into obscurity and you won't be seeing the kind of traffic and leads you'd like.
SEO brings organic traffic which equals results!
SEO Resource List: Start Here
If you’re just getting started – or want to make sure your profile is set up the right way – these are the best articles to begin with.
How to Get Found in Camera-Based AI Search (Multi-Modal Camera-Search Visibility in 2026 for Small Businesses)
- Michelle Rose Beatty
- Last updated:
In 2026, more customers are finding businesses by pointing their phone camera at products, shopfronts, and menus instead of typing keywords. This guide explains how camera-based AI search works and...
2026 Generative Engine Optimisation (GEO): How to Become the Source AI Cites
- Michelle Rose Beatty
- Last updated:
In 2026, traditional “rank #1” thinking is no longer enough. Generative Engine Optimisation (GEO) focuses on getting your business cited and recommended inside AI answers from tools like ChatGPT, Perplexity,...
Conversion Rate Optimisation: Turn More Clicks into Customers in 2026
Google Search Console Errors: Finding and Fixing Them
- Michelle Rose Beatty
- Last updated:
Google Search Console errors can look scary, but most are simply status messages rather than true emergencies. This guide breaks down common issues like redirects, 404s, noindex tags and “crawled...
Why Quality Blog Content is Essential for Technical SEO (And What Most Business Owners Get Wrong)
- Michelle Rose Beatty
- Last updated:
Your blog is one of the most powerful technical assets your website has, yet most business owners treat it as an afterthought. Quality blog content directly influences how often your...
The Death of Google’s Call Button: The Plan for Paying not Free
- Michelle Rose Beatty
- Last updated:
Google has been quietly making it harder for customers to call your business, and it's no accident. By removing the direct call button from organic local search results, Google has...
Disavow Toxic Backlinks: A Simple Guide for Service‑Based Small Businesses
- Michelle Rose Beatty
- Last updated:
Toxic backlinks can quietly damage your rankings and lead flow if you run a service‑based small business. This practical guide explains what toxic backlinks are and how they affect legal,...
What Is Keyword Stuffing (And Why You Should Avoid It)
- Michelle Rose Beatty
- Last updated:
Keyword stuffing is one of those SEO tactics that sounds clever on paper but quietly works against your website in real life. It makes your content harder to read, frustrates...
Prepare Your Website for Voice Search in 7 Steps
- Michelle Rose Beatty
- Last updated:
Optimise your website for voice search with 7 essential steps to boost visibility, user experience, and stay ahead of competitors....
The 2026 Search Landscape: AI Overviews, Page Weight, and CTR Realities
- Michelle Rose Beatty
- Last updated:
The 2026 search landscape has changed significantly, with AI Overviews now dominating results and reducing click-through rates for traditional organic listings. For small and medium-sized service businesses, success now depends...
Shopify SEO Strategy: Build a Store Google Can’t Ignore
- Michelle Rose Beatty
- Last updated:
A strong Shopify SEO strategy goes beyond basic setup and quick fixes. You need clear, optimised titles, meta descriptions, and on-page content for every important page. Add smart keyword research,...
2026 Industry Benchmarks: Conversion Rates, CPC, and SEO ROI
- Michelle Rose Beatty
- Last updated:
If you’ve ever wondered whether your conversion rate, CPC, or SEO results are actually good, this 2026 benchmark article is for you. We walk through current performance ranges for organic...
How B2B Companies Can Dominate Google’s AI Answer Box in 2026
- Michelle Rose Beatty
- Last updated:
Answer Engine Optimisation (AEO) is the new frontier of B2B digital marketing, focused on getting your content cited directly inside AI answer boxes rather than just ranking in traditional search...
How to Audit a Website for SEO (Step-by-Step)
- Michelle Rose Beatty
- Last updated:
Learn how to audit your website for SEO with step-by-step guidance to boost rankings, fix issues, and improve performance....
Google E-E-A-T SEO Checklist: Helpful, Reliable People-First Content
- Michelle Rose Beatty
- Last updated:
Master E.E.A.T. for 2026 SEO success. Boost rankings, trust, and authority with our actionable checklist and expert tips....
Ultimate Local SEO Strategy for Small Business: 10 Proven Steps to get chosen locally
- Michelle Rose Beatty
- Last updated:
Local customers are already searching for businesses like yours online – the question is whether they find and choose you. This guide walks you through an ultimate local SEO strategy...
How to Add Products to Google Business Profile: Step-by-step
- Michelle Rose Beatty
- Last updated:
For small and medium businesses, learning how to add products to Google Business Profile is one of the simplest ways to boost local visibility. By using the built-in Product Editor,...
Search Everywhere Optimisation: Omnichannel SEO as a Success Strategy
- Michelle Rose Beatty
- Last updated:
Omnichannel SEO is about showing up wherever your ideal customers search, not just on Google. This article breaks down Search Everywhere Optimisation: how to align your website, social content, local...
The AEO Shift: Why Traditional SEO isn’t enough to get AI Overviews
- Michelle Rose Beatty
- Last updated:
Traditional SEO isn't enough. Master Answer Engine Optimisation (AEO) to capture AI overviews, dominate voice search, and secure traffic in a zero-click world....
Why Optimise Your Google Business Profile? Updated for 2026!
- Michelle Rose Beatty
- Last updated:
Optimise your Google Business Profile to boost your online visibility. We explain effective strategies to optimise your profile to attract more customers. Step-by-step instructions for you to follow....
SEO for Beginners: Rank #1 In Google (2026) using Free Tools
- Michelle Rose Beatty
- Last updated:
Search Engine Optimisation (SEO) is essential for improving your website's visibility on Google. By using the free tools we outline in this article, SEO beginners can enhance their website's ranking...
AEO and GEO in SEO: Future-Proof AI Optimisation Strategies
- Michelle Rose Beatty
- Last updated:
Modern search is no longer just about ranking high in search results. It’s about showing up wherever answers are delivered, from traditional search engine page results to AI-driven responses. ...
Use Internal Links for SEO: 6 Best Internal Linking Practices for Higher Rankings
- Michelle Rose Beatty
- Last updated:
Internal links for SEO are a powerful yet often overlooked strategy to boost search rankings and improve user experience. By connecting related pages within your website, you can distribute authority,...
Why Every Small Business Needs to have a Google Business Profile
- Michelle Rose Beatty
- Last updated:
A Google Business Profile is an essential tool for any business that wants to stand out in local search results. From brick-and-mortar stores to service-based businesses and freelancers, it helps...
How to use Social Media and SEO to Boost Rankings
- Michelle Rose Beatty
- Last updated:
Social media and SEO work hand-in-hand to boost your online presence. While social signals like likes, shares, and comments don’t directly impact search rankings, they enhance brand visibility, drive traffic,...
What Is SEO and Why Does Your Business Need SEO?
- Michelle Rose Beatty
- Last updated:
Use the power of SEO for your business and improve your website's visibility on search engines like Google.. Follow simple on-page, off-page, & technical strategies to drive organic traffic and...
WordPress Maintenance Checklist: 11 Easy To Follow Tips
- Michelle Rose Beatty
- Last updated:
Maintaining a WordPress website is essential to keep it secure, fast, and up-to-date. This checklist covers 11 easy-to-follow tips, from regular backups and updates to optimising images for improved performance....
Did You Know? GBP Categories extended plus more hours options
- Michelle Rose Beatty
- Last updated:
More categories and options for hours are now available for your GBP! Learn why you should optimise your Google Business Profile with these new categories and hour types to boost...
How does GEO Work, What is GEO & Why GEO is SEO Modernised
- Michelle Rose Beatty
- Last updated:
GEO (Generative Engine Optimisation) is changing how businesses market online. AI tools like ChatGPT and Claude now recommend businesses directly when users ask questions, making it easier for people to...
Are you making these 7 Common SEO Mistakes in WordPress?
- Michelle Rose Beatty
- Last updated:
Avoiding common SEO mistakes is essential for WordPress websites to rank effectively in search engines. From forgetting to enable "no index" during development to skipping page titles and meta descriptions,...
Google Maps Hacks: How Small Businesses Can Steal the Spotlight
- Michelle Rose Beatty
- Last updated:
Want to outshine big competitors on Google Maps without a hefty budget? Learn how to leverage the power of your Google Business Profile by focusing on relevance, distance, and prominence....
What is GEO: The Next Big Thing in Local SEO!
- Michelle Rose Beatty
- Last updated:
GEO, or Generative Engine Optimisation, is poised to revolutionise digital marketing by shifting focus from traditional search engines to AI-driven platforms like ChatGPT and Google’s Bard. With practical tips for...
Your Google Business Profile SEO Toolkit – 4 Secret Weapons For Success!
- Michelle Rose Beatty
- Last updated:
Boosting your business’s visibility on Google Maps doesn’t have to feel like an uphill battle. With the right Google Business Profile SEO toolkit, you can enhance your rankings, streamline profile...
User Experience Matters For Your Website: Here’s Why
- Michelle Rose Beatty
- Last updated:
Why is User Experience (UX) important in website design. How does it, enhance satisfaction, improve engagement, and also improve SEO performance? We explain all the answers! Learn why User Experience...
Did You Know You Can Drive Organic Traffic with Social Media? Here’s How
- Michelle Rose Beatty
- Last updated:
Most business owners don't realise that social media can be a powerful strategy to use to boost organic website traffic. Learn how to create engaging content and analyze social media...
Writing Alt Text for Images: A Step-by-Step Guide for Beginners
- Michelle Rose Beatty
- Last updated:
Alt text for images is crucial for improving accessibility and SEO. This step-by-step guide for beginners explains how to write descriptive, effective alt text that ensures your content is accessible...
Moved hosts and your Google ranking dropped? How to work out why
- Michelle Rose Beatty
- Last updated:
Learn why an eCommerce Store dropped from page 1 to page 12 when their migration from one host to a different host wasn't handled properly from an SEO point of...
7 Proven Strategies to Find the Best Keywords & up your SEO Game!
- Michelle Rose Beatty
- Last updated:
We've got 7 practical easy to follow strategies to help you find the best SEO keywords and drive organic traffic effectively. Learn the 4 different types of user searches and...
Best Ways to Host Videos on Your Website (includes free resources!)
- Michelle Rose Beatty
- Last updated:
Discover the importance of video content for websites, explore hosting options, and enhance user engagement with top platforms....
Maximise Your Reach: The Power of SEO Optimised Copy
- Michelle Rose Beatty
- Last updated:
Understand why SEO optimised copy will boost your site's online visibility, search engine rankings & visitot engagement.
We explain the importance of SEO-optimised copy, its benefits, as well as...
We explain the importance of SEO-optimised copy, its benefits, as well as...
Did Your Competitor Just Revamp Their Website? Here’s Why You Should Too
- Michelle Rose Beatty
- Last updated:
Discover how regular website revamps, refreshes, or redesigns boost SEO, enhance user experience, and keep your brand relevant in a competitive digital landscape....
How to Find the Best Keywords to boost your SEO
- Michelle Rose Beatty
- Last updated:
Struggling to identify the right keywords for your content? We share the strategies to find keywords relevant to the search terms that matter most to your target audience.
Elevate...
Elevate...
What’s all this I hear about SEO and Topic Mapping?
- Michelle Rose Beatty
- Last updated:
Unlocking SEO success by using SEO and topic mapping: Learn how to strategically organize content for search engines and whether using topic clusters will boost your rankings....
Topic Clusters: The SEO Secret to High Google Rankings
- Michelle Rose Beatty
- Last updated:
Search engines have changed their algorithm to favor topic based content. Topic clusters are interlinked pages about a subject and can help search engines understand your site's hierarchy and see...
Using ChatGPT to write content for your Website: Yes or No?
When to Use a NoFollow Link: 3 examples
- Michelle Rose Beatty
- Last updated:
When to use a NoFollow link? Explore the situations where employing NoFollow links is crucial for controlling link equity and enhancing user experience....
5 Examples of When to Use a DoFollow Link
- Michelle Rose Beatty
- Last updated:
When to use a DoFollow link? Confidently understand when to use DoFollow and how to leverage DoFollow links to boost SEO, enhancing your website's visibility and rankings effectively....
The 12 Most Common SEO Questions We Get Asked
- Michelle Rose Beatty
- Last updated:
Got SEO questions? We've got you covered with the 12 most common SEO questions answered. Boost your website's rankings with these expert insights & handy tips....
The Difference Between Nofollow and Dofollow Links Explained
- Michelle Rose Beatty
- Last updated:
The difference between Nofollow and dofollow links. Which one to use & when. Understand their SEO impact to optimise your website's search engine ranking....
9 Competitor Research Methods to Use to Overtake Your Competitors
- Michelle Rose Beatty
- Last updated:
Take the results of the Competitor Research you will get from using one or more of these nine methods to overtake your competitors. Use these competitor research methods to...
Get Us To Do It For You
If you’re feeling overwhelmed by all the options, changes, and “best practice” advice out there, you’re not alone. Many of our clients come to us after trying to DIY their Search Engine Optimisation and not seeing the results they expected or any real increase in organic traffic and leads. We can audit your website to assess all aspects of your SEO (including Technical, On-Page, Off-Page, Content SEO and Local SEO), fix the foundational issues that are holding your website back from ranking better, and design a simple plan to boost your SEO, rankings, organic traffic and start generating more leads.
Do you have lock in contracts or are they flexible?
We don’t believe in lock in contracts! Our plans are month by month with one month paid in advance. Only one month’s notice required to cancel.
Can I change or cancel my plan if my needs change?
Yes, our plans are designed to be flexible. You can upgrade, downgrade, or cancel according to the terms of your agreement. If your business grows or you want to scale back, we’ll adjust your services so you’re only paying for what you actually need.
