Copywriting
Why get your Copywriting done professionally?
There’s numerous advantages to outsourcing your copywriting, but here’s six of the top benefits of using a professional copywriter:
Quality Content
Time Saving
Getting your copywriting done professionally means you can save time, with them taking care of the research, writing and editing process for you. This allows you to focus on other aspects of your business.
There are numerous benefits to you staying within your genius zone and hiring others to work within their genius zone.
Audience Connection
Copywriters are experts at connecting with the targeted audience by using a tone and style that suits your brand and resonates with your target market. We call this using your brand voice.
Another skill of a professional copywriter is their ability to empathise with your audience’s problems and offer solutions through the content they write.
SEO Benefits
The importance of search engine optimised content cannot be underestimated. SEO Copywriting is a separate skill within copywriting. SEO Copywriters have training in both copywriting generally, as well as in writing search engine optimised copy.
An SEO copywriter can optimise your content for search engines by using relevant keywords, headings, meta tags, links and other techniques that can boost your ranking and visibility online. 3
Fresh Perspective
You know your business well and can’t necessarily easily separate yourself, to write your copy in a way an outsider can.
Copywriters offer a fresh perspective on both your industry and your business, bringing new ideas and insights that can help you stand out from your competition and attract more customers.
Cross-platform engagement
A professional copywriter can create content for various platforms and formats, such as websites, blogs, social media, newsletters, brochures, video scripts, and more.
They can also adapt your content to suit different audiences and purposes. Getting your website copy or blog articles professionally copywritten means you can then repurpose that content to use in social media posts, email newsletters etc.
Why is good copy important?
Websites need words. The quality of the writing on your website helps dictate whether your business will stand out from the rest.
Good copy can convert a website visitor into a customer. Copy that is clever, interesting, informative, engaging and confident can make all the difference in how well your website performs for you. You need conversions.
Compelling copy can keep your website visitors engaged and lead them to take actions that are both important to you, and meaningful to them.
Copywriting takes true skill, and is a craft only learned through experience. It can be obvious, when the copy for a website has been slapped together, done by the owner as a DIY job to save money, or whether it has been done by a professional.
Part of your branding is your brand voice. What you convey to your ideal clients through your words. For some brands that is friendly & engaging, for others it is distant & professional, for others it is witty, and so it goes on.
A good copywriter will nail your brand voice, and the feeling visitors get about your business when they visit your website, will come through as they read that copy.
SEO Optimised Copy
Your website needs to be search engine optimised if you want your site to rank well and have your website pages rank highly in search results.
If your copy is not SEO optimised, including being specifically optimised for the keywords you’re wanting to rank for, the page may as well be invisible, and you will have to rely on either paid advertising, or driving strong traffic to your website from your social networks, to get decent traffic to your site.
SEO optimised content helps your customers find you, and then choose your business over others.
Search engine optimisation helps search engines know what your page is about and make decisions about what it will show in search results, to best answer the question or search terms entered by a person.
Great SEO helps a website appear as high up as is possible, in the search engine results page, whether that’s Google, Bing, Yahoo, Duck Duck Go, or any other search engine.
There are a number of web design and development factors which will influence how well a website will rank.
There is so a lot to SEO. The basic starting point is ‘on page SEO’, then there is writing to optimise for keywords, technical SEO, link building and more.
SEO copywriting involves weaving keywords and phrases, as well as associated terms, that your target audience would use to find you, into your website’s content in a certain way, as well as in strategic places a search engine’s algorithm looks for.
