Search Engine Optimisation
SEO Google Ranking Websites....
Is your website Search Engine Optimised for Google Ranking?
Is your website not much more than a Business Card?
There's no point having a great Website if you're not getting enough traffic to it.
You need your website optimised for search engine traffic.
It’s a bit of a no-brainer that you want people to find your website, when they search on google, bing, duck duck go, or any other search engine they use. It’s one of the first things people look at when looking at their Digital Marketing Strategy.
People who find your website from search results is your organic traffic. People finding your website organically. The alternate option is paid advertising. Good organic traffic is what you need if you want to avoid running ads encouraging people to your website
Maybe the first place you should start with your SEO, is getting one of our free, no obligation Website Audits.
Getting organic traffic to your website is an investment.
We offer a complimentary discovery call, so we can learn about your business and explain how we can help you.
We can help you get more free traffic to your Website.
Have you ticked all the SEO boxes?
Did you know there's many different Search Engine Optimisation techniques?
The 'SEO Basics'
When we build a website, if we’re doing the Copywriting, then we automatically do all the ‘SEO basics’. That means the on-page SEO for your content is done – things like…
- Keyword Optimisation: Having at least a primary target keyword (if not a secondary keyword as well) the page is being SEO optimised for.
- Some On-Page Optimisation: Ensuring the keyword appears strategically throughout the content in headings (H1, H2, H3 etc) and paragraphs.
- Image Optimisation: SEO optimise all images including ALT tag and description.
- Content Quality: Make sure the content is high-quality, informative and engaging, and also, that it meets user search intent.
- Internal Linking: Internally link to other appropriate pages.
- Mobile-Friendliness: Ensure each page is responsive and provides a great user experience on all devices.
- Page Speed: Optimise images and code to ensure fast page load times, improving both SEO and user experience.
The Types of SEO
When you start thinking about SEO optimising your website, there are actually a lot of different SEO boxes to tick.
- On-Page SEO: This means optimising individual web pages to rank higher and earn more relevant traffic. Key practices include using relevant keywords, optimising headings, meta tags, and ensuring quality content.
- Off-Page SEO: Involves actions taken outside your website, like building backlinks, social media marketing and influencer outreach.
- Technical SEO: This is all the technical aspects of a website including improving page speed, mobile-friendliness and fixing crawl errors. WordPress offers unrestricted access to technically SEO optimise a website, whereas websites built on platforms like Shopify, Squarespace, Wix, Showit, Webflow etc are limited by what technical optimisation the platform has done itself.
- Content SEO: Focuses on creating high-quality, valuable content that meets user needs and is optimised for search engines.
- Local SEO: Optimises a website for local search, which is crucial for businesses that serve a geographic area. It includes optimising your Google Business Profile (formally known as Google My Business) and local citations.
- Ecommerce SEO: Gone are the days of a basic product description! Ecommerce optimisation optimises online stores by focusing on product pages, category pages, and user experience for better visibility.
- Video SEO: Focuses on optimising videos for search, including YouTube SEO and video metadata optimisation
Our SEO Plans for you
A plan to suit all budgets
Every website needs SEO work done to improve its online visibility and attract more potential customers. This is achieved by ranking higher in search engine results to drive organic traffic that is more likely to convert. The alternative to getting organic traffic is paying for Social Media Advertising to attract potential customers.
Improving your SEO is not a immediate transformation. Search engines periodically scan and reindex your website, often only doing so every few months depending on how high value it has already determined your website is. Small changes on top of small changes keep compounding and signal to search engines the work being done to optimise the content for search intent. You might see SEO results in as little as 3 months but that’s unlikely, and it’s more likely to take 6-9 months to see significant improvement. The higher your budget, the more quickly the work can be done, whereas generally, this work is done over time with prioritising what needs to be done first.
Our SEO services are designed to give your business a significant boost in online visibility and authority for your brand to rank higher in search results and attract customers that convert.
Our plans start from as little as $250 + GST per month. Businesses that want to work hard and fast on their SEO to drive organic traffic usually will spend between $800 – $1,200 + GST per month for a period of 6 months.
The first step is a no obligation free SEO Technical Audit, as well as an SEO Content Audit of your website. We have tools to run these audits, although for a Content SEO Audit and a detailed Technical SEO Audit, we will need access to your Google Search Console.
