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Google Business Profile Suspended: How to Prevent & Steps to Recover

A smartphone displays a Google search page listing a Google Business Profile marked with "SUSPENDED" and a crossed-out magnifying glass, echoing the frustration of a Google Business Profile suspended unexpectedly.
How to prevent your GBP Account from getting suspended. Plus the steps to take to reinstate your listing if it does.

You don't want to lose out on Local SEO and you definitely don’t want to lose visibility on Google Maps!

Your GBP Listing

Having a Google Business Profile (GBP) and a listing on google is an important tool for small businesses, so a decision to suspend your business profile tends to scare the living daylights out of business owners. 

Let’s face it, you need your business on Google! It’s basic Search Engine Optimisation for local SEO. Every business wants to be found on Google and Google maps.

Creating and maintaining your Google Business Profile should also be part of your overal Digital Marketing Strategy.

A Google Business Profile Account helps your business get noticed by potential customers, and connect with them. By creating a GBP business listing, you can:

  1. Improve your online presence.
  2. Attract local customers.
  3. Manage interactions with your clients. 

If your business has a limited marketing budget, having a Google Business Profile Account is especially useful, as it allows you to compete with better resourced competitors.

What happens if your Google Business Profile is suspended?

A suspension of your Google Business Profile is extremely harmful to your business for multiple reasons. But don’t panic.

If you get an email from Google saying “Your business profile has been suspended”, leaving you wondering, “Why did Google suspend my business account?” you’ll be worried about the massive disruption to your business, as well as the effect on your local SEO. 

Some of the effects of a GBP suspensions include:

  • Loss of Visibility: Customers won’t be able to find your business information on Google.
  • Loss of your Google Map Ranking: You might be in the top 3 businesses showing up in Google Map search and that may disappear or decrease during any suspension  
  • Decreased Engagement: The number of phone calls and enquiries you receive will drop significantly.
  • Revenue Loss: A suspended listing can completely stop sales opportunities.

It’s so important to understand the details behind GBP suspensions. By figuring out why your Google Business Profile account listing was suspended, you can quickly take action to fix the problems.

Being proactive about this will help ensure your business stays compliant and visible in local search results, which is so important for local SEO.

Google account suspensions can significantly impact a local business via your business visibility, and even operations, so it helps to understand the different types of suspensions that are in breach of the Google Business Profile guidelines.

Types of Google Business Profile Suspensions

Is your GBP Suspended or Disabled?

A business profile can be suspended and fall into one of two main types:

  1. Hard suspensions; and
  2. Soft suspensions.

1. Hard Suspension

A hard suspension means your listing is completely removed from Google. This has your potential customers not able to find your business at all, through either searches, or in Google Maps.

Example: A local restaurant may face a hard suspension after receiving multiple reports about misleading information in their profile or engaging in spammy practices.

2. Soft Suspension

In contrast, a soft suspension keeps your listing visible, but marks it as unverified. This type of suspension allows users to see the listing, but it restricts some functionalities, and makes your business profile ID vulnerable to incorrect edits by others.

Example: A law firm might experience a soft suspension if they frequently change their business name or address without proper verification, leading to discrepancies online that trigger Google’s automated systems.

Understanding that it’s possible for your business listing to be suspended, and what you need to do to make sure this doesn’t happen, is essential for any small business that relies on their Google Business Profile listing for visibility. 

Taking proactive measures can help you avoid complications associated with either type of Google suspension.

Working out the type of suspension, as well as why your profile is suspended, is crucial to identify the steps you need to take as part of a reinstatement request. This empowers you to maintain compliance with Google’s guidelines, which you need to do, to enhance your online presence and credibility.

Common Reasons which will get your Google Business Profile Suspended

You need to know the reason for the suspension if it happens to you. But you alaso need to be prepared in case your business might get suspended. So it helps to know the common causes that lead to an account being suspended. 

Knowing the most common causes of an account suspension allows you to stay compliant and prevent issues that could get your account suspended. Tackling these concerns proactively, helps your chances of keeping an active GBP listing and safeguarding against a suspended profile.

Key reasons a profile might face suspension:

Keyword Stuffing

Using excessive or irrelevant keywords to keyword stuff your business name or description can mean your listing gets suspended. For instance, if a bakery lists itself as “Best Tasty Bakery in Downtown Delicious Cakes,” this could be flagged as spammy behavior. Your GBP name must match the business name. If you have a tag-line that appears under your logo on your website for example, you may be able to add that.

Address Violations

Providing misleading address information is a frequent cause of GBP profile suspension. Using a P.O. Box, UPS store, or virtual office address, instead of a physical location, violates Google’s guidelines. For example, a law firm operating from a P.O. Box, rather than an actual office will likely face consequences.

Frequent Changes to Listings

Making numerous changes to your GBP in a short time can raise red flags for Google’s algorithm. Changing hours, phone numbers, or business descriptions frequently, may signal suspicious activity. A plumbing service that alters its service area and contact details multiple times within weeks, risks a suspended GBP listing.

High-Risk Industries

You might be in a high-risk business category. Certain industries are more prone to suspensions due to their history of spammy tactics and fake listings. Businesses in sectors like locksmithing, legal services, pest control, HVAC services, and real estate, are monitored more closely by the Google bot algorithm. For example, locksmiths might have profiles suspended for using deceptive practices such as false advertising or fake reviews.

Duplicate Listings

Creating multiple listings for the same business at the same address is another common violation leading to suspension. Google prefers unique listings for each business location; failing to comply with this can result in penalties. Make sure you are entitled to have multiple business profile locations, if you have more than one business location.

Don’t create or claim other profiles. It’s also really important not to react by rushing out to create a duplicate listing as this also breaches Google’s policies and guidelines.

Mismatched Information

Inconsistencies between your GBP and other online directories can also mean your profile gets suspended. If your website lists different hours than those on your GBP, it creates confusion and may prompt action from Google to have your listing suspended or disabled.

Fake Reviews and Incentivised Feedback

Soliciting fake reviews or offering incentives for positive feedback undermines trustworthiness and violates Google’s policies. Businesses caught engaging in these practices face rigorous scrutiny.

The Appeal Process for GBP Suspension

Your starting point is your Google Business Profile dashboard that you use to manage the suspended GBP listing and any other business profiles you manage.

Once there, you should review the Google Business Profile to establish what you’ve done wrong, before you think about your Google Business Profile getting reinstated.

Preparing for Your Google Business Profile Suspension Appeal

Navigating the appeal process after a Google Business Profile (GBP) suspension can be daunting. You must take several critical steps to enhance your chances of being able to reinstate your suspended profile.

Necessary Documents

Gathering the right documentation for Google to be able to reinstate the profile is very important. Here are the essential documents you need to gather to provide Google, to help show that your profile should be reinstated:

  • Business Registration: This proves you are operating a legitimate business. It’s important for Google to know that your business is legitimate.
  • Licenses: Any necessary permits or business license specific to your industry should be included.
  • Tax Certificates: These documents can further establish your business identity.
  • Utility Bills: A bill with your business address can serve as additional evidence.

Ensure that all submitted documents have your current business name and address matching those on your GBP. This alignment strengthens your case.

Resolving Listing Issues

Before submitting an appeal, it is vital to address any issues identified in your GBP listing. You need to fix your business profile as doing so, not only demonstrates compliance but also improves the chances of a successful appeal. Follow these steps:

  1. Identify Issues: Review the suspension notice carefully to pinpoint violations or discrepancies in your listing.
  2. Correct Information: Update any misrepresented details, focusing on:
    • Address accuracy (avoid using P.O. Boxes or virtual offices).
    • Business hours that reflect actual operations.
    • Removal of spammy keywords from your business name.
  3. Consolidate Listings: If multiple listings exist for the same location, merge them into one to avoid confusion and potential violations.
  4. Verify Business Location: Ensure that you are not violating service area business guidelines by displaying a physical address if you operate as a service area business (SAB).

Once these issues are resolved, you can proceed with the appeal process.

Using the Appeals tool provided by Google helps streamline this process. As you fill out the appeal form for your Google Business Profile, upload all necessary documentation and ensure that you explain each correction made in detail. Providing a narrative alongside your evidence will clarify how these changes align with Google’s guidelines.

The appeal form should feature:

  • A clear statement of compliance with GBP policies. 
  • Specifics about how you fixed previous issues, including any supporting evidence like photos or links to regulatory bodies.

Completing these steps diligently positions you well for a successful appeal outcome. Adhering to best practices not only aids in overcoming current suspensions but also fosters long-term compliance and visibility for your business on Google’s platform.

Seeking to Reinstate a Listing and Submitting the Appeal

Completing the appeal form accurately is crucial in the appeal process for a suspended Google Business Profile (GBP). Follow these steps to ensure your submission is effective:

  1. Access the Appeal Form: Navigate to the Google Business Profile support page and locate the appeal section.
  2. Fill Out Required Information:Provide your business name, address, and contact details.
    • Clearly state the reason for your appeal.
    • Reference specific issues that have been resolved.
  3. Upload Official Documents: Include necessary documents such as:
    • Business registration forms.
    • Licenses related to your business type.
    • Utility bills that confirm your business address.
  4. Provide Evidence of Compliance: Attach any relevant materials demonstrating adherence to GBP guidelines:
    • photos or video of your business premises, signage, tools of trade or software used.
    • Include screenshots showing fixed listing issues or corrections made to your profile.
  5. Narrative Explanation: Use the narrative box to explain:
    • What issues existed prior to submission.
    • Steps taken to fix GBP problems.
    • Your commitment to following GBP guidelines moving forward
  6. Review Before Submission: Double-check all entries for accuracy. Ensure that the evidence aligns with your business name and address as listed in your Google Business Profile.
  7. Submit Within 60 Minutes: Time is critical. Once you start the timer, ensure all information is uploaded promptly.

By following these steps diligently, you enhance your chances of a successful appeal and reinstatement of your GBP listing. Addressing issues before submitting an appeal, not only reflects responsibility, but also shows Google your understanding of compliance with their policies.

After the Appeal Submission: What to Expect and How to Handle Denials

After submitting your appeal, you enter the reinstatement process after GBP appeal submission. Google will review your appeal. Here’s what you can expect:

Timeline for Decision

Typically, Google Support reviews appeals manually. You should receive an approval or denial email within five business days. This timeframe may vary based on their workload.

Approval Email

If successful, the email will confirm your reinstatement. Access your Google Business Profile to verify updates.

Denial Email

If denied, the email will outline reasons for rejection. Common issues include insufficient evidence of compliance or unresolved guideline violations.

If your appeal is denied, consider these options:

  1. Re-evaluation Process:
    • Gather additional documentation that addresses the specific reasons for denial.
    • Strengthen your case by including more evidence than in your original submission.
  2. Submitting Additional Documentation:
    • Provide relevant documents like business registration, licenses, tax certificates, or photos of permanent signage.
    • Include a narrative explaining how you’ve resolved prior issues and why compliance is now ensured.
  3. Hire a Google Business Profile Expert:
    • Know when you need to get Google Business Profile help. If you’re unsure about further steps or required documents, consider consulting a professional like MRB Creative who specialises in Google Business Profile reinstatements.

Each step taken towards compliance can increase your chances of future success in reinstating your Google Business Profile. The key lies in transparency and adherence to Google’s guidelines while building a credible online presence.

Preventing Future Suspensions: Best Practices for Maintaining GBP Compliance

Maintaining compliance with Google Business Profile (GBP) guidelines is essential for preventing future suspensions. Implementing effective strategies can help you sustain your businesses online presence and credibility.

Strategies to Enhance Profile Compliance

  • Regularly Review Guidelines: Familiarize yourself with the latest Google GBP guidelines. Understanding the rules allows you to make informed decisions about your listing.
  • Accurate Business Information: Keep your business name, address, phone number, and website URL accurate and consistent across all platforms. This includes your website and any other online directories.
  • Use a Physical Address: If your business has a physical location, avoid using P.O. Box addresses or virtual office spaces. Ensure that your address matches what is displayed on your GBP.
  • Don’t Keyword Stuff: Using keywords excessively in your business name or description can lead to suspension. Focus on a clear and concise representation of your business.
  • Post Authentic Content on your GBP: Share genuine updates, photos, and offers relevant to your business. Avoid any spammy tactics that could trigger a review from Google.

Managing Multiple Locations Effectively

For businesses operating in multiple locations, consider these best practices:

  1. Create Separate Listings: Each location should have its own GBP listing. This prevents confusion and maintains clarity for customers searching for specific locations.
  2. Monitor Listings Regularly: Periodically check each listing for accuracy. Ensure that hours of operation, services offered, and contact details are up-to-date.
  3. Consolidate Duplicate Profiles: If you discover duplicate listings for the same location, take immediate action to resolve them. Merging or deleting duplicates helps maintain compliance and avoids potential penalties.

Implementing these practices not only helps in preventing future suspensions but also enhances customer trust and engagement with your business online.

Updating your GBP

Don’t forget to keep your profile updated – stuff added to your business profile can make a big difference. And if you ever need to remove the business from Google, that’s possible too. The key is to stay on top of your business profile to get the most out of it!

Posting to your GBP

Are you one of the business owners who doesn’t realise your Google Business Account is another social media platform you can post on? You should post regularly to boost engagement, keep your business profile active, and improve your visibility in local searches.

Follow these guidelines for your content to avoid suspension:

  • no offensive, misleading, or irrelevant content.
  • No prohibited content like promotions of illegal products or services.
  • Don’t overuse promotional language that could be flagged as spammy.
  • Be cautious linking to external websites – only use relevant and trusted links.

Google Maps Visiblity

If you run a local business, you know about Google Maps, and probably way back from when your GBP was known as Google My Business! It’s a game-changer for getting noticed online! But seriously, it can be a pain when your profile doesn’t show up.

A suspended GBP directly affects visibility on Google Maps. It won’t appear in local searches, map searches, or the local pack, which will impact your business’s ability to attract customers.

Reinstate your Suspended GBP

It’s an even bigger pain if your listing gets suspended, which also means you won’t be able to edit it. 

Don’t panic though, there are ways to reinstate your profile if you’re in a pickle. First things first, make sure your business info is legit. If you’ve got a landscaping business or any other state business, you’ll need a Google Business Profile ID. Sometimes, you might need to create another Google account if your main one’s giving you trouble. Just remember, a suspended location will appear differently than an active one.

If you’re stuck, reach out to a Google Business Profile product expert for help. They can guide you on how to get your suspended profile back up and running. 

Google Business Profile Suspension Recovery

Nobody wants a suspended business profile, or to have to fix your business account. To navigate the complexities of Google Business Profile suspension recovery, businesses should prioritise adherence to guidelines. Key practices include:

  • Maintaining transparency in all business operations.
  • Regularly updating your profile information.
  • Avoiding duplicate listings and spammy tactics

These steps not only help in preventing suspensions but also facilitate a smoother recovery process if issues arise. By understanding the nuances of Google Business Profile suspension, you can safeguard your online presence and build trust with customers. Staying informed and proactive serves as your best defense against potential disruptions to your business.

FAQs (Frequently Asked Questions)

What is a Google Business Profile suspension?

A Google Business Profile suspension occurs when Google temporarily disables a business’s profile due to violations of their guidelines or suspicious activity. This can significantly impact business operations by limiting visibility in local search results.

What are the common causes of Google Business Profile suspension?

Common causes for GBP suspension include keyword stuffing, address violations (such as using a P.O. Box), frequent changes to listings, and issues related to high-risk industries like locksmiths and lawyers. Understanding these reasons is crucial for maintaining compliance.

Why do Google Business Profiles get suspended?

Oh boy, there are quite a few reasons why your Google Business Profile might get suspended. Usually, it’s because Google thinks you’ve violated their guidelines. Some common reasons include:

  • Using a business name that doesn’t match your real-world name
  • Providing inaccurate business information
  • Creating multiple listings for the same business location
  • Engaging in spammy or prohibited practices
  • Operating in a high-risk business category without proper verification

Remember, Google’s main goal is to provide accurate info to users, so anything that seems fishy can trigger a suspension.

How do you know if your Google Business Profile has been suspended?

Uh-oh, think your profile has been suspended? Here’s how to check:

  1. Log into your Google account associated with your business listing
  2. Head to the Google Business Profile dashboard
  3. Look for a red banner at the top of the page stating your profile is suspended
  4. You might also receive an email from Google notifying you about the suspension

If you can’t find your business on Google Maps or in search results, that’s another big clue that you might be dealing with a suspended Google Business Profile.

What should I do immediately after my Google Business Profile gets suspended?

Don’t panic! Here’s what you should do right away:

  1. Take a deep breath (seriously, it helps!)
  2. Review the Google Business Profile guidelines

What is the difference between hard and soft suspensions?

A hard suspension means that a business profile has been permanently removed from Google’s listings, often due to severe violations. A soft suspension, on the other hand, is temporary and allows the business owner to appeal the decision or correct issues before reinstatement.

How can I appeal a suspended Google Business Profile?

To appeal a suspended GBP, you need to fill out an appeal form provided by Google. It’s essential to gather necessary documents such as business registration and licenses, and resolve any listing issues before submitting your appeal for a better chance of reinstatement.

What should I expect after submitting my GBP appeal?

After submitting your GBP appeal, you will receive an approval or denial email following a manual review by the Google Support team. The timeline for this review can vary, and if denied, you may have options for re-evaluation or submitting additional documentation.

What best practices can help prevent future suspensions of my Google Business Profile?

To prevent future suspensions, maintain accurate business information, avoid duplicate profiles, ensure compliance with Google’s guidelines, and regularly update your profile. Managing multiple locations effectively also helps in maintaining good standing with Google.

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