Are you feeling overwhelmed with managing your social media presence? Not sure if hiring a social media manager is the right move for your business?
Let’s talk about the world of social media management to help you decide if it’s time to bring in professional help.
Why Consider a Social Media Manager?
Before you hire a social media manager, we recommend you list out exactly what you need help with:
- What are your strengths social media wise?
- What are your weaknesses?
- What aspects do you like doing?
- What do you put off?
- Are you finding it hard to handle your digital presence?
You might need someone to manage all your social media channels, run Facebook ads, take care of email marketing, landing pages, and more. Alternatively, you could just need someone to focus on creating content for your Instagram profile.
“Not all social media managers are made equal.”
Different social media managers have different specialties. It’s crucial to define what you need so you can find the right fit for your business.
Define Your Social Media Needs
Having written your list of what you could use help with social media wise, are you clear on what help you need?
If not, think about these questions:
- Do you need full digital footprint management?
- Do you need specific platform expertise, like Instagram or Facebook?
- Where is your business right now in terms of growth and online presence?
Levels of Social Media Management
Social media managers offer various types of services. Here are some considerations:
- Full Management: Oversee all online channels, ad campaigns, and posts.
- Content Creation: Focus on making engaging content for specific platforms.
- Platform-Specific Skills: Expertise in specific networks (e.g., Instagram experts or specialists in video marketing).
The right fit will align with your goals and budget.
What Do Social Media Managers Actually Do?
Here’s a breakdown of the typical tasks handled by social media managers:
1. Create and Optimise Profiles
We set up and optimise profiles on platforms like Instagram, Facebook, LinkedIn, TikTok, Pinterest, and YouTube. This involves ensuring branding consistency and proper settings such as usernames and hashtags.
2. Content Creation
Often, we will create content tailored to engage your target audience. Some social media managers specialise in video content, which can captivate audiences more effectively than static posts.
3. Strategy Development
Creating a strategy can be daunting if you’re unfamiliar with marketing. A social media manager can craft strategies that align with your business goals, helping you choose the right platforms for growth.
4. Content Calendar System
Having a structured content calendar helps manage time and ensure content is shared consistently. A social media manager can plan and gain approval for content to avoid last-minute scrambles.
5. Consistent Social Posting
Regular posting is critical for maintaining engagement. It’s easy to overlook this when you’re busy with other operations. Social Media Managers ensure consistent posting across all channels.
6. Brand Management
From interactions with followers to resolving technical issues, managers maintain a positive online presence for your brand. They respond to inquiries and manage feedback or complaints.
7. Analytics and Reporting
Analytics are crucial to understanding your audience and measuring campaign effectiveness. Managers provide insights on post performances, audience demographics, and ROI (Return on Investment).
“By knowing what your analytics say, you’re going to be able to learn a lot about your audience and your content.”
Additional Social Media Services Offered
Some Social Media Managers offer extra services, including:
- Facebook Ads and Google Ads: Managing paid advertising campaigns.
- Email Marketing: Creating newsletter content and campaigns.
- Specialised Video Marketing: Using video tools to enhance engagement and reach.
- Digital Marketing Strategy: Creating a strategy for your digital marketing and online presence.
Understanding the Value of a Social Media Manager
The primary benefit of hiring a manager is time management.
With only 24 hours in a day, a Social Media Manager frees up your schedule, allowing you to focus on areas where you excel. By delegating marketing tasks, you can concentrate better on core business activities.
Remember, your social media strategy should reflect your goals:
- Increase leads
- Grow your audience
- Enhance brand awareness
Clearly outlining these objectives helps align the Social Media Manager’s strategy with your vision.
Final Thoughts: Steps to Hiring a Social Media Manager
Here’s a recap of what you need to consider before hiring a Social Media Manager:
- Identify your needs: What exactly do you want assistance with?
- Determine your budget: Understand what you’re willing to spend.
- Set your goals: Define clear objectives for social media success.
Once you have these three pieces in place, it’s time to start your search for a Social Media Manager. Many of us offer free initial strategy calls to discuss goals and what packages we can offer.
If you’re interested in exploring how I can help you with your social media efforts, feel free to contact me to schedule a call with me!
