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Using ChatGPT to write content for your Website: Yes or No?

ChatGPT to write content

Get ChatGPT to write content?

Getting ChatGPT to write content for them seems to be increasingly top of mind for business owners, copywriters, and marketers. I’m seeing the question asked constantly in business groups, both online and in person.

It’s being asked, and already frequently used for, not just about writing blog article outlines, blog posts for websites, but social posts, captions, meta descriptions, and so much more!

The Power of the Digital World

Over the past several years, people have adopted digital almost as quickly as a duck takes to water. They’ve adopted it for just about every aspect of their lives as well. And we’re seeing many of these new behaviors and habits stick. 

We’re on the cusp of a revolution with people just starting to see the benefits and many uses of an AI tool like ChatGPT. AI is poised to add immense value for businesses and marketers around the world, much like the internet did in the late 90s, and the emergence of mobile computing did in the early 2000s.

What is ChatGPT?

ChatGPT, a large language model developed by OpenAI, is a powerful tool that web developers and content creators across the globe are using to their advantage to assist with the creation of content.

With its advanced natural language processing capabilities, ChatGPT provides instant feedback and information on any prompt that you provide, dramatically reducing the time needed to source or write this information yourself. Simply ask, and you shall receive. 

ChatGPT for Content Creation

One of the primary applications people are using ChatGPT for is writing website content. As you can imagine, writing informative, relevant, and engaging content can be a time-consuming process, especially if you’re not an experienced writer. However, ChatGPT’s ability to write well-articulated and grammatically correct copy can save creators hours of work with just a few prompts. 

Not only can ChatGPT assist with writing content, but it can also help with a range of other tasks. By utilising all of ChatGPT’s capabilities, creators are able to dramatically increase their efficiency when it comes to writing content. 

As people discover, research, and purchase across a continuously increasing number of channels, business owners and marketers need to keep up by using artificial intelligence (AI) to reach their customers wherever they are. People are on the world wide web and social media channels every single day.

No matter what your niche is, or who your customers are, they will be using the internet as part of their daily lives. Using content creation and search engine optimisation, it’s a lot easier to reach people today, than the days gone by of designing a billboard to capture attention as they drive past, or hoping they notice your ad while reading the newspaper.

But you do have to have the content out there for people to find, whether that’s on your website, or on the social media channels you’re using. You can utilise your online presence, to get your business in front of your target market, right where they hang out every day – online!

Exploding your impact with ChatGPT

Credit: SEO Insights

Almost two-thirds of agencies surveyed1 said that adopting AI to aid and augment skills is a high or critical priority for them.

If it’s a high priority for two-thirds of the agencies surveyed, then that will soon follow through to their clients’ websites. It’s definitely tie to get up to speed with what’s possible and how to implement and incorporate that into your business, or face being left behind when your competition does.

Chat GPT helping Small Businesses Win

AI-driven solutions like ChatGPT help Small Businesses as using a tool like ChatGPT means businesses of any size can stay competitive with the most sophisticated or large businesses who may have established market share. ChatGPT can help level the playing field and assist a small business in driving business growth.

The Problems with Chat GPT Content

While ChatGPT can be a useful tool when it comes to writing copywriting, there are also some pitfalls to be aware of when using the tool to generate website content.

  1. Duplicate content
    As ChatGPT uses content from the web as a foundation of its training, it’s important to consider that the content it provides is not 100% unique. This is especially true if others are using the same prompts on the same topics as you to generate content for their website.
  2. Search Engine Penalties
    Major search engines such as Google are getting better at detecting machine-generated content, and could begin penalising websites for using such content on their website. These penalisations could damage your website’s SEO efforts.
  3. Lack of human touch
    With a machine generating your content, it’s likely that your content won’t accurately reflect your brand’s tone of voice, or provide the creative flair that you’re after. 
  4. Not 100% accurate
    Although ChatGPT can generate copy that’s informative and relevant, it’s not guaranteed that the information will be 100% correct. In some cases, ChatGPT can provide inaccurate information and even get fundamental facts wrong. It is also only using information available to it up until 2021, so much of the information may be out of date.

How to use ChatGPT correctly for Copywriting

It’s evident that copying and pasting content from ChatGPT straight onto your website can lead to issues and possible penalisations from Google – so how should you use ChatGPT for copywriting? 

Rather than copying and pasting the content directly to your website, try using the tool as a foundation for your content. Start by prompting ChatGPT for content, so you can have a plan of what you are going to write about and how it’s going to be structured.

As you write your content, you can use ChatGPT to assist with writing paragraphs. Once it has generated some content, make sure to review and modify the generated text as necessary to ensure accuracy and suitability for your website, as well as avoid any duplicate content issues. 

So what should you do?

While ChatGPT can be an extremely useful tool to assist web developers throughout the website copywriting process, it’s evident that there are some major issues with copying and pasting content from ChatGPT onto your website.

For these reasons, you should not rely upon ChatGPT for generating all of your website’s content, rather we strongly recommend using ChatGPT only as a foundation for your content. Use the tool to generate ideas, topics, and structure your content, however make sure to review and edit the content generated by ChatGPT to ensure that it is original and accurately represents your brand. 

A 30 min zoom meeting or telephone call with Michelle Beatty costs NOTHING. So let’s have a chat.


  1. Google/Forrester, AU, BR, CA, CN, CZ, DK, FR, DE, GR, HK, IN, IL, IT, JP, KR, NL, MX, PL, ES, ZA, SE, CH, TW, TR, AE, U.K., U.S., The Next Wave of Agency Growth Demand for Creativity, Analytics, and Consulting Signals Growth Opportunities, marketing survey N=2,059, July 2022–Aug. 2022.

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