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10 Things To Remove To Optimise Your Shopify Website

A futuristic interface illustrates optimization concepts with charts and graphs, seamlessly blending "optimization complete" branding elements from Shopify. Unlock the full potential and optimise your Shopify website for enhanced performance.

Optimising your Shopify website begins with removing elements that slow down your store or confuse customers. From redundant apps and large image files to excessive pop-ups, streamlining your site improves user experience and boosts conversions.



This guide reveals the ten key things to remove to ensure your Shopify store is fast, focused, and primed for success.

The Sales Funnel Explained

Illustration showing a sales funnel explained with sections labeled "Awareness & Interest," "Leads," "Prospects," and "Buyers." Accompanied by a bar graph, pie chart, percentage symbol, and dollar signs.

A sales funnel is a simple yet powerful model that maps the journey from potential interest to a paying customer, helping businesses of all sizes understand and optimise their sales processes. Read practical tips on how to nurture leads, convert prospects, and even encourage repeat business through referrals. Whether you’re new to the concept or looking to refine your approach, read on for actionable strategies to streamline your sales and grow your customer base.

What is GEO: The Next Big Thing in Local SEO!

A person types on a laptop, and the text "SEO or GEO" hovers above their hand, pondering "What is GEO?" as they explore digital landscapes and strategies.

GEO, or Generative Engine Optimisation, is poised to revolutionise digital marketing by shifting focus from traditional search engines to AI-driven platforms like ChatGPT and Google’s Bard. With practical tips for leveraging GEO, you’ll learn how to position your business for success. Whether you’re a local business or a global brand, embracing GEO alongside SEO is essential to future-proof your strategy.



Explore this exciting new frontier and discover how GEO can transform your online presence.

4 Important Laws of UX Design: Essentials for Designing a Website

A person sketches UX/UI designs with a "KEY PRINCIPLES" text overlay, seamlessly integrating the laws of UX design to enhance user experience.

Understanding the fundamental laws of UX design is crucial for creating user-friendly and engaging websites.



Explore the 4 key principles that simplify complex design challenges and improve user satisfaction. Discover how to apply these essential rules to enhance your website’s usability and overall experience.

How to Track Phone Calls in Google Analytics: Step-by-Step Instructions

Illustration of a URL bar with icons of a smartphone, magnifying glass, and message bubble, featuring the words "Call Tracking" on a blue digital background. Optimize insights by learning how to track phone calls in Google Analytics effectively.

Learn how to effectively track phone calls in Google Analytics to measure your marketing success. This step-by-step guide walks you through setting up call tracking, including using Google Tag Manager to create event listeners for seamless data collection.



Whether you’re optimising campaigns or analysing leads, this article equips you with the tools to capture valuable call conversion insights.

Your Google Business Profile SEO Toolkit – 4 Secret Weapons For Success!

A smiling man in a blue uniform is sitting among pipes and machinery, likely in a utility or boiler room, showcasing the hands-on expertise essential for a top-tier Google Business Profile.

Boosting your business’s visibility on Google Maps doesn’t have to feel like an uphill battle. With the right Google Business Profile SEO toolkit, you can enhance your rankings, streamline profile management, and stay ahead of the competition.



Learn about the essential tools like GBP Insights, BrightLocal, Moz Local, and Yext, and discover how they can transform your local SEO efforts. Equip yourself with these proven strategies and take the first step towards dominating Google Maps.

User Experience Matters For Your Website: Here’s Why

Two people collaborate on a user experience project, using pens to point at blueprints and sticky notes on the table. A smartphone and laptop are also visible, with digital network icons hovering above, reflecting their dynamic design process.

Why is User Experience (UX) important in website design. How does it, enhance satisfaction, improve engagement, and also improve SEO performance? We explain all the answers!



Learn why User Experience matters so much and how paying attention to both UX and UI (User Interaction) will pay off for your business if you incorporate those principles into your website.

Writing Alt Text for Images: A Step-by-Step Guide for Beginners

An illustration shows a computer screen with the phrase "Alt text makes it accessible," accompanied by an accessibility symbol. A magnifying glass with a colorful handle highlights the importance of writing alt text for images to ensure inclusivity.

Alt text for images is crucial for improving accessibility and SEO. This step-by-step guide for beginners explains how to write descriptive, effective alt text that ensures your content is accessible to all users while boosting your website’s search engine rankings.



Learn practical tips and strategies to optimise your images and enhance your site’s performance.

Did You Know a WordPress Support Plan Can Save You Money?

The laptop of a business owner with a WordPress Support Plan, the laptop showing a WordPress dashboard with graphs, surrounded by a piggy bank and dollar signs in a bright, inviting workspace.

A WordPress Support Plan is not just a maintenance service—it’s a smart investment that can save your business significant time and money. By keeping your website updated, secure, and running smoothly, you avoid costly repairs, downtime, and the potential loss of trust from your audience.



At MRB Creative, our tailored WordPress Care and Maintenance Plans include proactive updates, security monitoring, and reliable backups, all designed to protect your site while optimising performance. Every plan also includes some free time for those edits you’ll need!

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