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The Sales Funnel Explained

Illustration showing a sales funnel explained with sections labeled "Awareness & Interest," "Leads," "Prospects," and "Buyers." Accompanied by a bar graph, pie chart, percentage symbol, and dollar signs.

A sales funnel is a simple yet powerful model that maps the journey from potential interest to a paying customer, helping businesses of all sizes understand and optimise their sales processes. Read practical tips on how to nurture leads, convert prospects, and even encourage repeat business through referrals. Whether you’re new to the concept or looking to refine your approach, read on for actionable strategies to streamline your sales and grow your customer base.

How to Track Phone Calls in Google Analytics: Step-by-Step Instructions

Illustration of a URL bar with icons of a smartphone, magnifying glass, and message bubble, featuring the words "Call Tracking" on a blue digital background. Optimize insights by learning how to track phone calls in Google Analytics effectively.

Learn how to effectively track phone calls in Google Analytics to measure your marketing success. This step-by-step guide walks you through setting up call tracking, including using Google Tag Manager to create event listeners for seamless data collection.



Whether you’re optimising campaigns or analysing leads, this article equips you with the tools to capture valuable call conversion insights.

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