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How to Track Phone Calls in Google Analytics: Step-by-Step Instructions

Illustration of a URL bar with icons of a smartphone, magnifying glass, and message bubble, featuring the words "Call Tracking" on a blue digital background. Optimize insights by learning how to track phone calls in Google Analytics effectively.

Learn how to effectively track phone calls in Google Analytics to measure your marketing success. This step-by-step guide walks you through setting up call tracking, including using Google Tag Manager to create event listeners for seamless data collection.



Whether you’re optimising campaigns or analysing leads, this article equips you with the tools to capture valuable call conversion insights.

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